Taking place every other year the IDS in Cologne is the top event for the international dental sector.
For our client Carestream Health we stage the latest KODAK 3D X-ray machines and dental products on a 250 mē booth. The emotional design of the exhibition stand, live presentations, a cinema and specialised dealers provide an optimal consulting and a positive sales atmosphere. High-quality technology and the booth concept in glossy white colour visually support the marketing communication and the brand image.
After the trade fair we organise a roadshow through Europe where the technology and products can be presented by dealers on a truck. In this way customers like dentists experience individual consulting and live presentations.